Special Report on
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Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture , and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product 2 To create an effective, cost-efficient Marketing management strategy , firms must possess a detailed, objective understanding of their own business and the market in which they operate. 3 In ...
I am Teresa L. Gomez; I am currently taking up Marketing and Corporate Communications as my major in college in San Beda College- Mendiola, Manila, Philippines. I have worked as an intern in Philippine Wacoal Corporation for two months from March to June 2009.I have been included in Dean’s Honor List for having a GPA of 1.693 during the second semester (AY 2008-2009). The past years I have spent in college, I was able to present different studies concerning Marketing research, Marketing plan, Advertising, Pr plan, Export marketing plan, Strategic Management plan and Direct Marketing plan. ... Read More
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