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Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture , and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product 2 To create an effective, cost-efficient Marketing management strategy , firms must possess a detailed, objective understanding of their own business and the market in which they operate. 3 In ...
While the strategic management of IT has received great attention in studies, there is limited understanding of the application of these concepts in achieving sustainability in the construction industry. The paper investigates these concepts and the manner that these operate in the case of construction firms. The use of IT by individual construction firms varies depending upon the scale of operation and business environment faced by construction firms. However, for construction firms engaging in IT, strategic ... Read More
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