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Special Report on

The Ethics of Reputation Management

the ethics of reputation management special research report Photo by
Don’t be scared of the maths in this post. I want to share one of the reasons I enjoyed studied probability at university. It’s an infuriating, beautiful, brilliant subject with myriad applications to search marketing. It’s also (mainly) based in common sense if you are prepared to try to get past the maths. Don’t be scared of the terminology – I’m going to explain things from scratch. And then I’m going to try to apply it to some practical advice. If you have A-level maths (or equivalent), you should be able to follow. Here we go… The bit of probability I want to show you is to do ...
Trust does not need to involve belief in the good character, vices, or morals of the other party. Persons engaged in a criminal activity usually trust each other to some extent. Also, trust does not need to include an action that you and the other party are mutually engaged in. Trust is a statement about what is otherwise unknown -- for example, because it is far away, cannot be verified, or is in the future. In the social sciences, the subtleties of trust are a subject of ongoing research. In sociology and psychology the degree to which one party trusts another is a measure of belief in the honesty , fairness, or benevolence of ...
the ethics of reputation management (or, "getting stuff deleted ...

Online reputation management is something that most of us have done. We've all crafted something on our blogs or social networking profiles to project a specific image to the public. Unless a blog or profile is private, we have no idea who that "public" might include. Our friends and family are the most likely viewers, but there's the chance that people we don't like, people who don't like us or complete strangers are checking us out online. So we show our off best sides, effectively Photoshopping out our blemishes for public consumption. So what happens when simply creating flattering content on your ... market research, surveys and trends
Best Internet Marketing Posts of 2008: Social Media, SEO, and More ...
Today is my birthday, and I decided to give you all a gift that few of you have been highly anticipating for a few months now. My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. I spent about 3 days (and nights) on it (without sleep) and I was quite happy with the turnout. This year, I began starting to write this compilation in the first week of December. The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. Like last year, I’ve grouped them into different categories ... market research, surveys and trends


Poll: Teens expect access to social networks at work « Online ...
A new survey conducted by Junior Achievement and Deloitte finds that teens fully expect to access social networking sites on-the-job. Will they get a rude awakening, or will this be the status quo by the time they enter the workforce? I think we have yet to determine the answer to this one, and it will likely depend on what happens in the next few years. Employers need to realize that policies will have to be created and they need to really figure out their stance sooner than later. I’ve been an advocate of social media guidelines , and those who haven’t may be after reading the results of this poll. I’ve ... industry trends, business articles and survey research
PR Industry Leaders See Authenticity, ROI, Social Media Mastery as ...
— In an era dominated by millions of corporate, institutional, government and other voices clamoring for attention through every communications channel possible, members of the Public Relations Society of America (PRSA) Counselors Academy responding to a national survey, ranked “providing authentic strategic counsel,” “demonstrating return on investment” and “mastering social media” as the top three issues to be addressed in helping their clients and advancing the future of the public relations profession over the next two years.   The online survey was conducted in April and May ... industry trends, business articles and survey research
On Leadership: HP needs to boost ethics by lowering severance
Comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions. You are fully responsible for the content that you post. Monday, August 9, 2010; 1:34 PM Mark Hurd was supposed to be the boring one. The one who ... market trends, news research and surveys resources
Is ERP Ready for Corporate Social Responsibility?
We are entering an era where corporate social responsibility (CSR) is of central concern to executives of almost every enterprise. With the publication of ISO 26000, a standard for CSR based on the UN Global Compact, executives now have a reliable blueprint for action. But to what extent is enterprise technology up to the task of documenting CSR initiatives? Enterprise Resources Planning (ERP) can currently address some elements of ISO 26000, but with few exceptions has a ways to go to address challenging areas like the environmental requirements of this critical new standard. The new standard focuses on four key domains: • ... market trends, news research and surveys resources


Accountability for others' misdeeds
We believe that the credibility and reputation of the project management profession is shaped by ... The Code of Ethics and Professional Conduct applies to: ... technology research, surveys study and trend statistics
Business Ethics
embrace a business ethics program as part of its management practice: • Enhanced reputation and goodwill. • Reduced risks. • Reduced costs ... technology research, surveys study and trend statistics
Corporate Reputation Management, The Wal-Mart Way: Exploring ...
response to such attacks Wal-Mart developed an extensive reputation management system. They created a Global Ethics office which aims to “promote ...
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Google Answers: Essential elements of a corporate ethics program ...
Hello bren-ga -The essentials of a corporate ethics program are: A well-drafted and enforceable Code of Ethics and Business Conduct; - A "protected" mechanism for bringing complaints, concerns and Code interpretation questions forward (i.e. complainants should be assured about lack of retaliation, confidentiality to the extent possible, and procedural fairness); - An effective training and reinforcement program which seeks to communicate standards of proper business conduct; - Agreement to comply with the Code as a condition of initial and continued employment, with compliance incorporated into business objectives as ...
How does a sales representatives reputation affect your opinion of ...
I think their reputation is really a window into the company that they work for. Unless you've done a lot of research into a specific company, the only thing you can base your opinion on is how their employees act. posted 1 month ago As a primary "face" to the customer the behavior and character of a salesperson is the embodiment of what the company stands for. If the salesperson doesn't represent the company in an ethical and professional manner, it's going to take a lot of "brand rehab" just to get back to neutral in the prospect's mind. Customers and prospects may forgive a mistake here and there, but a ...