Special Report on
The Kano model
The Kano model - Trends
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Development of product families or multiple generations of products rather than designing one product at-a-time is becoming more and more essential due to shortening product life cycles and ever increasing competition. Companies need to approach product development by simultaneous design for multiple products and by accurate identification of customer expectations. Kano's customer satisfaction model can help organizations to address both of these issues. In traditional customer satisfaction analyses, linearity is assumed between product performance and customer satisfaction. However, product performance does not ...
The Customer Institute is a website designed to provide answers to the most important questions for every business; namely, how is my customer asset doing? Is it getting better or worse? How can I improve it. This site will be the repository of customer data gathered from sources worldwide. I recently ran across another model for measuring customer satisfaction. It is referred to as the Kano Model and is named after Professor Noriaki Kano. This post is based on material I found on the web. Some of the material came from a blog by E. George Woodley posted April 14, 2009. The Kano model ... Read More
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