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Vanguard Brand Management - Trends
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COMPUTER users searching online for information say they are “Googling.” Commercials running in states like Michigan and Ohio suggest that shoppers go “Krogering.” But what will investors make of a campaign that proposes they start “Vanguarding”? “Using our name as a verb is a device to create intrigue, create interest in doing some research, some investigation” of the funds, said Sean Hagerty of the Vanguard Group. The campaign, scheduled to begin this week, turns the Vanguard brand name into a verb, the better to help potential customers remember the company’s mutual funds and other ...
However, CSR has always been treated as a tactic rather than as part of the overall strategy of the firm. As such, it is more akin to philanthropy rather than a program that is part of the overall brand or reputation management of the company. [Previous] Obama Secret Service Demands Birthdates, Social Security Nu... Some related posts from Technorati and Google . [Mutinyrural] Modi hits back, files 10000-page reply to BCCI : They kept MUM on Citizenship Amendment act and the Deport bengali Refugee Nationwide campaign ... Read More
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