Special Report on
Business and Consumer Market Research
Business and Consumer Market Research - Trends
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Increasingly, consumers are participants instead of passive audience members, and this mega-trend manifests itself in a variety of ways. In fact, the more we hear about GENERATION C making money from its creations, and the more we focus on the financial rewards consumers are reaping from participating in CUSTOMER MADE projects, the more the myriad of other entrepreneurial undertakings by ordinary consumers makes sense. We have dubbed this trend 'MINIPRENEURS' : a vast army of consumers turning entrepreneurs; including small and micro businesses, freelancers, side-businesses, weekend entrepreneurs, web-driven ...
As the concept of a global economy continues to develop, the demand for international market research will also increase. This means that the services provided by U.S. market research firms will need to include international marketing research as an option for both its domestic clients selling products or services into foreign markets as well as non-U.S. clients selling into their own or other markets. In many cases, the marketing research firm will be asked to deploy a survey instrument in multiple languages with sub-quotas for each country. Effective international marketing research ... Read More
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Future customer trends, consumers, marketing, products and services for Siemens - by ...
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