Special Report on
Landing Page Optimization Study
Landing Page Optimization Study - Trends
Latest Trending Story:
Definition & needs Definition: a LP is where people "land" when they click on an ad banner, search engine result or email link, or when they visit a special promotional URL. Needs: Only 48% of marketers are building a new promotional page for each new marketing campaign. Otherwise, most of the time, they are using the product/service pages or existing ones (44%). Only 3% are automatically generating them whenever specific items are searched for. Among our marketer survey respondents who are actively using LP, the most fall into the 2-3 page group (23%) or the 10-99 page group (24%). Considerations Research by Dr. ...
The MarketingExperiments community of marketers wanted to get a deeper look at the details, so I figured, why not go straight to the source? Brenna Holmes , a senior online account executive and strategist at Adams Hussey & Associates (AH&A), was the digital brand strategic advisor on this campaign for her client, the California State Parks Foundation (CSPF). I asked her many questions from our audience along with a few of my own… Let’s start with your role in this campaign. Social media operations is a huge challenge in itself. We’ll get to what you did in a moment. But first, how ... Read More
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LANDING PAGE OPTIMIZATION STUDY
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