Special Report on
The Market Research Process
The Market Research Process - Trends
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Has an inflammatory tweet about your brand ever caused a panic in your company’s executive ranks? Has your market research department ever attempted to put into context how representative that one tweet might (or might not) be of your total market? For many companies we work with, the answer to the first question is yes. The answer to the second question is more likely to be “I don’t know.” Well, the time has come for market researchers to understand the implications of social technologies for their role. After many months of talking up my social market research report on this blog , via Twitter, and with ...
There are two complimentary research tasks, which are essential building blocks of market research, but at times are relegated to the back of the line on research projects. The first is a strong questionnaire design and the second is the task of high quality sample development. Putting both building blocks in place is the equivalent of a good building frame on top of a good foundation. First Research Axiom: You will never fully recover from a badly written questionnaire. 1. No amount of analysis, regardless of how brilliantly done 2. No manipulation of the attributes, regardless of how ... Read More
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