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As the legal marketplace becomes increasingly competitive, how can your firm stay ahead of the curve? Janet Ellen Raasch shares Zeughauser Group’s tips for successful marketing. Imagine that you have arrived at a theater where the stage is set but the actors have not yet made their appearance. You can anticipate a lot about the play just by looking at the set. It is bright and cheerful? Dark and gloomy? Modern, traditional or old-fashioned? Before the actors have even opened their mouths, you have formed a pretty strong impression of what’s to come. “I like to use this metaphor to explain the role of ...
Strategic marketing is an excellent means of propelling your business to the next level of revenues. Indeed, the adage, “no man is an island” is particularly applicable in strategic marketing; the more islands you align yourself with, the greater your network, and the more powerful your revenue earning potential. Yes indeed, we all know that strategic marketing is powerful. But how can you create an effective strategic marketing plan? Strategic marketing is a term that is thrown around casually and frequently, but how many people actually know how to execute a successful ... Read More
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