Special Report on
Accelerating Marketing ROI
Accelerating Marketing ROI - Trends
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It will be increasingly difficult for brands to ignore the web when making marketing decisions. The brands that get ahead will be the ones that harness the web to work in conjunction with their existing offline campaigns while adopting more social marketing strategies to generating new consumer insights. Customers will continue to increase their time spent online and they need to be reach where they prefer to be reached. Even for companies marketing entirely online or B2B businesses, the question will be how to benefit from blogs, social media and search engine to achieve the marketing goals? How to take their brand ...
Yesterday, ExactTarget and the Email Experience Council hosted a webinar on “Accelerating Marketing ROI.” (Download PDFs of the webinar slides in the EEC’s Whitepaper Room .) Here are just a few of the great insights and learnings from the event: Email’s Place in the Marketing Mix Joel Book, ExactTarget’s director of emarketing education, said that while websites have become the center of marketing strategies, websites don’t do a good job of converting. Email converts much more effectively. He quoted a Web-Smart CMO Report as saying that 56% of respondents said their website was or would ... Read More
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