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Special Report on

Advertising and Marketing Law

advertising and marketing law special research report Photo by www.cepac.com
The Guidelines confirm there is no requirement to indicate the country of origin for consumer products under these Acts. If, however, such a claim is made, then it must be neither false nor misleading. In assessing such claims, the Bureau will consider the “general impression” conveyed by the claim, including any visual elements or illustrations that may alter its meaning or which create an impression that the good is a product of Canada. Additionally, the Guidelines introduce a new distinction between “Made in Canada” claims and “Product of Canada” claims, the latter being subject to a more ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Internet Laws And Internet Business
People have this notion that everything goes when it comes to the Internet. Anybody can launch an e-commerce website today and take it out the following morning without legal consequences. But this notion couldnt be further from the truth. A website owner can be sued and can be liable to everything he or she puts on her website. And the Internet legal obligations are even more precise for e-commerce website owners so that knowing your rights and obligations before starting an Internet business is vital. You dont want to be like Target who was penalized for failing to make its website friendly to the blind. Customer Privacy Law ... market research, surveys and trends
Nonprofit Conversation: Trade Association Settles FTC Charges of ...
The goal of "Nonprofit Conversation" is to provide a forum for discussion of nonprofit success and challenges. Bunnie Riedel (host) provides advice, observations and solutions for the nonprofit community. Guest bloggers will be invited to share their ideas and interviews will be conducted with nonprofit executives, board members and other experts in an effort to create a "conversation." Associations are as responsible for the advertising claims they make about services and products as for profit industry.  While many association "products" are training, peer professional networking, ... market research, surveys and trends

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ADVERTISING AND MARKETING LAW

Adlaw By Request : Advertising & Marketing Lawyer & Attorney ...
More than 30 women showed up at the Netherlands-Denmark match wearing orange mini-dresses emblazoned with the name of a Dutch brewery — earning them a red card from World Cup officials who acted to quash what they called an ambush marketing scam.   InformationWeek:  75% Of U.S. Households Use Social Networking A Nielsen study shows Internet users spent an average of more than 6 hours a month on sites such as Facebook, MySpace, and Twitter during May. U.S. consumers are spending more time online -- and devoting a growing percentage of those hours to social networking sites -- a trend expected to create a surge in ... industry trends, business articles and survey research
Covering Your Ads : Advertising & Marketing Lawyer & Attorney ...
The verdict in a recent high profile case alleging false advertising claims is significant for the store brand industry.  The case involved Perrigo Company, a producer of dietary supplements for the private label market, and Rexall Sundown, Inc.  The jury upheld the practice of communicating choice to consumers through the use of a comparison statement specifically identifying a national brand   The Dilemma In what began as an innovative way to improve advertising efficiency, online behavioral advertising has spawned “Big Brother”-type fear among watch-dog groups worried about ... industry trends, business articles and survey research
RELATED NEWS
Using social media safely
Social media is not going away. Once thought of as trend, sites like MySpace, Facebook and now Twitter have seeped into our everyday lives. According to the �Social Media Reality Check� conducted by CNW Group and Leger Marketing in 2009, nearly 50 per cent of users surveyed said they access social media tools once a day. It was also reported that over 60 per cent use social media to research products before purchasing, and one-quarter of users said they feel better about an organization that is engaged in social media. So what does that mean for companies? If you are not online, you may be losing customers. �Social media ... market trends, news research and surveys resources
State's tourism leaders seek to bolster their industry
On the front lines when it comes to being hit by calls for a boycott of Arizona, safety issues surrounding illegal immigration and the effects of the economic recession, the state’s tourism industry meets this week at Loews Ventana Canyon Resourt to try to tackle those issues. A volunteer committee of tourism leaders met with Gov. Jan Brewer in May, to review the challenges facing the state and compile a list of recommendations to enhance the industry and overall economic development. Among the findings, the group determined: • Arizona’s “brand” is strong and successful, marketing the state as a ... market trends, news research and surveys resources

INFORMATION RESOURCES

Tuesday, April 19, 2005
traditional advertising and marketing law, as well as its appli- cation online. He counsels clients on compliance involving the Federal Trade Commission Act ... technology research, surveys study and trend statistics
Advertising and Marketing on the Internet: Rules of the Road
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces. The Federal Trade Commission Act allows the FTC to act in the interest of all ... technology research, surveys study and trend statistics
Amy Campbell's Law Firm Marketing Weblog
Do your firm’s communications suffer from capitalization creep? It’s an insidious virus that infects the writing of many a professional — lawyers chief among them — resulting in an over abundance of capitalized words on a page. Legal contract writing encourages this behavior of capitalizing words as a way to personify or make them formal subjects of a document. Writers will often capitalize a word to give it extra importance. But don’t allow that logic to creep into your marketing writing. A handy weapon in the fight against capitalization creep in your firm’s public facing communications is a style ...
REAL TIME
ADVERTISING AND MARKETING LAW
  1. profile image Toronto_Legal Law Clerk, Marketing and Advertising: Location: Toronto, Ontario, CANADA ... http://bit.ly/bLdYP2 #jobs
  2. profile image rasanskylawfirm Bankruptcy myths, advertising tips, charity runs and much more http://bit.ly/9QI6hV #info #law #marketing #business #newsletter
  3. profile image jsfabian Domino's Pizza's new photo marketing campaign raises advertising and copyright law implications: http://bit.ly/9hA8bu via @addthis
QUESTIONS AND ANSWERS
Apple's law suit against HTC. Sue it: The new negative advertising ...
Yesterday, March the 2nd, Apple Inc. filed a law suit against HTC over 20 patents that were allegedly infringed by the defendant. The dispute is about Apple's 2008 patented inventions regarding the iPhone user interface. Indeed, there's one thing to take notice of what's going on around you, in an ever more demanding IT market, and a whole other thing to steal. But, a mere bird's eye view through the literature that's been flowing ever since the flash news, would incline to show that the granted patents are highly technical and rather dry. Therefore, Apple's enterprise is somewhat exaggerated and ...
Business ideas for small business and home business. Advice, start ...
Starting a business was not something Anita Crook set out to do at nearly 60 years of age. But when her pocketbook organizer idea took off, this South Carolina grandmother found herself running a multimillion-dollar business. Damage Control for Social Media The Internet brings numerous marketing opportunities but also poses threats to small business sales. Sometimes, a corporate blog or a comment in a social Web site is followed by derogatory remarks or belittling statements. Here's advice on when and how you should respond to negative comments. 12 Point Checklist for Successful Negotiations Do sales negotiations ...