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June 7, 2010 — Balcom Agency of Fort Worth, Texas received a coveted 2010 Bronze Anvil Award from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual tactic within a broader public relations program. Winners of the award were recognized during the 2010 Silver Anvil Awards Evening, held June 3 at the Equitable Tower in New York City. Balcom received the Bronze Anvil Award in the Media Relations-Consumer Products category for its "Launching a Better Hand Sanitizer" campaign. In September 2009, Healthpoint Ltd., a specialty pharmaceutical company, hired ...
This summer I am the fortunate college student lucky enough to land an internship with the city’s largest full-service advertising agency. Halfway through the speeding summer it’s time to ask myself, what have I learned about the industry since working here? Did my professors instill an accurate depiction of what a “real agency” would be like? Walking in bright-eyed and eager, here is what I have observed at a glance: Sweet Tooth . Ad agents love their sweets. Nothing brings everyone out of their offices like free cupcakes, hot donuts or homemade cookies. (A ... Read More
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