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Special Report on

Advertising Reach and Frequency

advertising reach and frequency special research report Photo by
including credit unions throughout Maryland, DC and Northern Virginia, the Virginia Credit Union League, MDDCCUA Chapters and numerous business partners have shown their support of the regional campaign. Part of the three-year strategic plan developed by the MDDCCUA Board of Directors. Funded by credit unions in Maryland, DC and northern Virginia. Campaign development supported by ad agency and media buyer. Audience: Female 25-54; Gen Y Call to Action: Drive consumers to for information about credit unions and to access credit union search engine. Theme – Find Out What the Banks Don’t Want You to Know. ...
is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service , a brand , or a product line . Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan . Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
London Calling » Foursquare and the opportunity for location based ...
when Foursquare launched) and then tell their friends, build a fan base then the celebrities get on it and the rest they say is history. For those who have been on holiday or off-line for most of 2010, Foursquare is a location based social media service where you can arrive at a location or venue and “check-in” (manually) to tell other people that you are there (or have been there).  To those who have just stumbled across Foursquare for the first time, it seems like a great waste of time (remember what we all said about Twitter in 2007…).  For those Location Based Services (LBS) purists out there (and I can see you scrunching up ... market research, surveys and trends
Facebook vs SMS Text Messaging
No doubt Facebook has been an advertising, marketing and communication game changer.   Facebook reached 100 million users in a matter of months (it took radio 35 years to reach 50 million users), and recently facebook reached 400 million users.  In Fresno, there are 191,060 users within 25 miles according to Facebook’s advertising program.   This is a substantial audience and if your business is not taking advantage of this opportunity, you should be. But Facebook (a Facebook fan page for your business) is not a substitute for SMS Text Messaging.  This comparision might seem odd at first, but you would be surprised at how ... market research, surveys and trends


NEJM -- The Master Settlement Agreement with the Tobacco Industry ...
Trends in the Proportions of Expenditures for Magazine Advertising of Adult and Youth Brands of Cigarettes That Were Allocated to Youth-Oriented Magazines in 1995 through 2000. Data are from Competitive Media Reporting. Adult-oriented magazines were defined as those for which young readers made up less than 15 percent of the overall readership between 1995 and 2000 and that had an average of fewer than 2 million young readers. Youth brands of cigarettes (Marlboro, Camel, and Newport) were defined as those that were smoked by more than 5 percent of the smokers in the 8th, 10th, and 12th grades in 1998, according to the Monitoring ... industry trends, business articles and survey research
FLEX YOUR POWER - Tools of Change
Flex Your Power, which was a central part of Californias response to the energy crisis of 2001/02, was the largest electricity conservation campaign ever conducted in any state in the USA. It helped convince Californians to reduce peak energy use sufficiently to avoid power outages. The campaign became an ongoing program and in 2007 incorporated messaging focused on global warming. Note : To minimize site maintenance costs, all case studies on this site are written in the past tense, even if they are ongoing as is the case with this particular program. This case study is based on a Tools of Change webinar presented by Walter ... industry trends, business articles and survey research
Five Reasons for the Increased Interest in Radio Advertising
Here are some reasons for the recent comeback of radio: Radio attracts more ad dollars this year than it has in a decade.  National radio spending increased 19% during the past year, local a modest 2%, digital a solid 18% this year, contributing to an industry wide grand total gain of 6%, according to a brief titled “Radio Results Best in a Decade” by the Center for Media Research and published in the June 2, 2010 issue of Mediapost(1).  How can this be?  In the era of commercial free subscription radio, ipods and mobile TV, why do agencies and advertisers still see radio an important part of the media ... market trends, news research and surveys resources
How Long Does Your Ad Have an Impact?
If the speed and number of commitments for this year’s network TV upfronts are a bellwether for the economy, then better times may be on their way.  It is encouraging to see marketers increase their media spend and focus on messaging other than “buy now” and “we are having a sale.” Even though media spending significantly declined during the last two years, we experienced a continued acceleration in the evolution of how media is consumed. Time shifting, place shifting and device shifting are all themes we are becoming increasingly comfortable with.  Control continues to move from the content provider to the consumer, ... market trends, news research and surveys resources


Measuring the reach and frequency elasticities of advertising media
about relative advertising reach and frequency effectiveness across brands as well as the resulting patterns of asymmetric draws across brands due to ... technology research, surveys study and trend statistics
Under the Radar: Smokeless Tobacco Advertising in Magazines With ...
Margaret A. Morrison is with the School of Advertising and Public Relations, College of Communication and Information, University of Tennessee, Knoxville. Dean M. Krugman is with the Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, Athens, Ga, and the Southern Center for Health Communication and Poverty, University of Georgia, Athens. Pumsoon Park is with the School of Advertising and Public Relations, Hongik University, Seoul, South Korea. Requests for reprints should be sent to Margaret A. Morrison, PhD, School of Advertising and Public Relations, 476 Communication, University ... technology research, surveys study and trend statistics
Advertising Reach and Frequency.
Advertising Reach and Frequency. The probability of perceiving a. TV commercial three times increases up to 12 contacts! Howard Kamin ...
Reach vs. Frequency
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the number of people you touch with your marketing message or the number of people that are exposed to your message. Frequency is the number of times you touch each person with your message. In a world of unlimited resources you would obviously maximize both reach and frequency. However, since most of us live in the world of limited resources ...
What are the best ways you reach consumers in large cities? Are ...
With our on-the-go, yet "plugged-in" lifestyles, today's promotional and advertising mediums are different than yesterday's. I'm interested in learning about the best ways to reach consumers in top U.S. DMAs. Does TV still provide the best reach and frequency results? What are other mediums (think: train stations, bus bench backs, cabs, toilet stalls, etc.) that aren't necessarily connected with modern technology that still work? Our target audience is wide (state residents, 18+), which obviously makes it difficult. Some specific segments within the broad audience are moms and "Early Adopters" (influential, ...