Special Report on
Advertising Reach and Frequency
Advertising Reach and Frequency - Trends
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Atlas has analyzed countless campaigns for the impact of frequency on conversion rates. Here are three trends the company has discovered. Reach and frequency are the watchwords of media planning. Achieving the right reach and frequency is obviously a critical goal of media planning. But what is right? What is optimal? Although marketers in all media are interested in the concept of optimal frequency, few know how to actually measure it. Common sense tells us that too few impressions won�t generate significant impact, while too many impressions delivered to a given user results in over-saturation and a waste of media ...
mall business advertising is easy as pie. Or, at least the basics are. Being creative, memorable and fun, well, that’s another story. Especially if your small business has the personality of Lurch from the Addams Family. What's The Advertising Freqency Kenneth? Image Copyright Virgin and REM. But, I digress. The basis of this article is to explain two basic advertising terminology, advertising reach and advertising frequency. I’ll also touch on advertising CPM. It makes me sad. Many small business owners and large businesses for that matter, view advertising rather ... Read More
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