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Special Report on

Affiliate and Performance Marketing

affiliate and performance marketing special research report Photo by www.affiliatesummit.com
Rebecca Madigan is founder and executive director of the Performance Marketing Association. Rebecca was director of product management at Commission Junction, and at Lurn, Inc., and Anik Singal, with whom she founded the PMA. She has collected 25 years of leadership experience in product management and marketing. She has had the pleasure of working with many very talented people in pioneering industries such as wireless data, voice-over-IP, wireless LAN, Bluetooth, and online affiliate marketing. She has been a member of technology standards and professional organizations such as WAP Forum, Bluetooth and Wireless LAN Special ...
for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network , the publisher (also known as 'the affiliate') and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors . Affiliate marketing overlaps ...
REVIEWS AND OPINIONS
Viva9.com Enters the US Performance Market
Viva9.com have signed a strategic partnership with GSA Interactive, a leading performance marketing agency in the US. The deal will see GSA launch Viva9's best-of-breed PostClick Affiliate marketing platform already used by Commissionmonster.com globally. CEO of Viva9 Shane Murray commented, "Viva9 continues to deliver its customers cutting edge services and technology. We are an Australian-based company, however many of our clients are global brands, looking for us to deliver effective services and technology on a global scale." Holger Kamin, Principal of GSA, and previously Head of Operations for Zanox in the US ... market research, surveys and trends
Splitting Commissions in AM: Your Views (1 of 3) | News | affiliates4u
With talk of changing commission structures being heightened by the recent news of MoreNiche launching a Split Commissions scheme, we've asked a few industry bodies for their thoughts on this major topic. Whether there are debates at the IAB Affiliate Marketing Council Meetings, on Industry Forums, Wider Digital Marketing Blogs or even at Affiliate Networking Events, the subject of Commission Attribution will not subside, and with the launch of MoreNiche's Split Commissions Scheme, we've collated some thoughts from the Affiliate & Performance Marketing Community. In this double news post, part one of two ... market research, surveys and trends

SURVEY RESULTS FOR
AFFILIATE AND PERFORMANCE MARKETING

Linkshare Shuffle | mThink.com
In early February, just six months after LinkShare agreed to be acquired by Japan-based e-commerce portal giant Rakuten for $425 million, the founders of the affiliate network have decided to step aside. The resignations of Chairman and CEO Stephen Messer and President and COO Heidi Messer, who founded LinkShare in 1996, were not surprising according to industry watchers, but definitely signaled changing times in the performance marketing and affiliate marketing space. Beth Kirsch, a long-time affiliate manager, who is now group manager of affiliate programs at LowerMyBills.com, called it "the end of an era." LinkShare ... industry trends, business articles and survey research
iMedia Connection: Media Motion: AOL, Marin Software, Glam Media
AOL, Hachette Filipacchi, and OPA in the news, plus other interactive industry hires, partnerships, launches, and announcements. ADCENTRICITY , an aggregator and award-winning strategist for digital out-of-home media, announced that Verizon Wireless was the first advertising client to utilize Research Lite, a new extended service that includes pre-packaged and customized research studies to measure digital out-of-home campaigns in any North American market. Adgregate Markets , a leading provider of transactional-based advertising technology, announced a strategic partnership with Linkstorm to become the only ecommerce solution ... industry trends, business articles and survey research
RELATED NEWS
Affiliate Marketing Power Players Take Center Stage in Denver
"The affiliate marketing industry is a competitive beast. AffCon 2010 gives participants a leg up over other performance marketers by bringing industry power players together to pay it forward," said Daron Babin, co-founder of AffCon 2010 and WMR. (PRWEB) June 16, 2010 Advanced learning available for free. No joke. All you have to do is get to the Mile High City June 21-22 to take advantage of the full array of seminars, technical workshops and networking opportunities featuring the finest minds in the affiliate and performance marketing industry. AffCon 2010 opens June 21 at the Colorado Convention Center in Denver. ... market trends, news research and surveys resources
OfferMobi Marches To The Beat of a Different Mobile Strategy At MobileBeat2010 ...
OfferMobi, the first US-based performance marketing network for mobile advertising campaigns, is sponsoring the MobileBeat2010 Mobile Media Conference being held on Monday & Tuesday July 12th and 13th at the Palace Hotel in San Francisco. The company, which has established itself as the fastest-growing mobile affiliate network worldwide in recent months, will also be exhibiting and unveiling a new ad model for mobile marketers based exclusively on performance. MobileBeat2010 features conference attendees and speakers representing the largest players in the mobile space. The list includes Google, Interactive Corp., Verizon, ... market trends, news research and surveys resources

INFORMATION RESOURCES

Managing Multi-Channel Marketing to Increase Customer Acquisition
This is, coincidentally, a reason why affiliate and performance marketing has risen to promise - because companies need to leverage the expertise of ... technology research, surveys study and trend statistics
SmartWay Transport Affiliate Program for Technology Vendors
SmartWay Partners and other businesses to help support their performance goals. ... Marketing Yourself as a Manufacturer of EPA SmartWay Verified ... technology research, surveys study and trend statistics
Setting Referral Fees in Affiliate Marketing
Affiliate marketing is becoming an important source of customer acquisition. .... on the affiliate performance, such as a pay-per-conversion arrangement. ...
REAL TIME
AFFILIATE AND PERFORMANCE MARKETING
  1. profile image Catharine09 Affiliate Marketing - Boost Sales To Your Website and Only Pay For Performance http://tinyurl.com/34cx2sh
  2. profile image OppMarketer Affiliate Marketing, and Affiliate programs | SciVee: http://www.mydoby.com We are 100% performance-based affiliat... http://bit.ly/al8ciF
  3. profile image Seo_Profit MediaWhiz Bolsters Management Team and Strengthens Leadership... http://is.gd/dn6oy #Affiliate #Marketing #WordPress… http://goo.gl/fb/eLhit
QUESTIONS AND ANSWERS
Do you think affiliate marketing is stagnant? | LinkedIn Answers ...
If you think affiliate marketing is stagnant, think again. A recent study by NETexponent shows that the economic downturn has lead companies to refocus on performance marketing in order to drive growth at an efficient cost, injecting new money into the affiliate space. What are your thoughts? Make sure to join the performance marketing group where we discuss topics on affiliate/seo marketing. http://bit.ly/atiZm2 posted 2 months ago in Internet Marketing , Search Marketing | Closed Share This Database Marketing Consultant see all my answers Best Answers in: Direct Marketing (1) I think that the answer depends on the perspective. ...
Analyzing performance - Affiliate Network Help
Unlike CPC advertising, affiliate marketing requires publishers to be more proactive in ad selection, management and placement. As a result, we recommend that you: Run links reports at least twice per month to make sure all of your links are updated. Out-of-date links are highlighted by a yellow triangle icon. Read newsletters and sign up for link subscriptions so you always have updated links and new products. Get familiar with Google Affiliate Network reports. Use creative reports to review link data and identify creatives and landing pages that are performing well. Identify top-selling products through product-related reports