Special Report on
Agency relationships in marketing
Agency relationships in marketing - Trends
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I was recently invited to share my thoughts, in a video-taped interview, on what the year ahead holds in my area of expertise – interactive marketing – and specifically how it is integrated with relationship marketing and the overall marketing mix. The invitation came from Vertical Measures , an internet marketing services firm focused mainly on search optimization, search marketing and strategic content development and management. Here are the three areas of focus for the interview: 1) What are your predictions for the internet marketing industry in general for the year ahead? 2) How about specifically integrated ...
GE CONSULT, founded since 2003, is a home-grown professional business plan consulting group that helps SME/SMIs to develop investor-grade business plans to move down the road towards a successful strategic pathway. Corporate Strategy: Sustaining Strategic Fit Across Culturally Diverse Supply Chain Relationships. FRED VICTOR MBA (MARKETING) Chief Consultant, GĒ Cônsult Group, Malaysia. Abstract This paper explored the importance of sustaining strategic fit in defining and influencing competitive strategies on nowadays’ for corporations. Further to the highlights of complexities of ... Read More
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