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An introduction to marketing
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Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience. Levinson's books include hundreds of "guerrilla marketing weapons", but they also encourage guerrilla marketeers to be creative and devise their own unconventional methods of promotion. Guerrilla marketeers use all of their ...
As more and more companies seek to do business overseas and sell their products in the worldwide marketplace, the demand for high-quality marketing translation has increased dramatically. Targeted and appropriate translations are an essential part of multilingual marketing campaigns and without them their chances of success are greatly reduced. What is Marketing Translation? Like all language translation, marketing translation involves the conversion of the written word from one language to another. Performed by professional translators with extensive linguist knowledge and expertise, they ... Read More
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