Special Report on
Applied Marketing Innovation
Applied Marketing Innovation - Trends
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At the 2010 Lightfair trade show in Las Vegas (how fitting), 40 percent of the nearly 500 exhibitors were showing off LED devices. Matt Thomas has hopped on the bandwagon. His startup, Illumitex , entered the commercial lighting market in April, and he says he intends to have a display booth at the 2011 Lightfair. But what makes him think his little company will stand out? Thomas gave me his pitch after flying from Illumitex's HQ in Austin, Texas. First of all, he says, the company's products are better than lots of the other new stuff out there. Competitors typically array their light-emitting diodes on disks. ...
Learning a corporate innovation method begins with formal training, and there is no better place to do that than in graduate business school. I am looking forward to meeting the 37 students enrolled in my MBA course at the University of Cincinnati this month. The course, " Appli ed Marketing Innovation ," is a full credit course. It is a fusion of Systematic Inventive Thinking and The Big Picture marketing framework. The Syllabus can be downloaded , but here are some details about it: "This course focuses on how to create value and growth through innovation ... Read More
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APPLIED MARKETING INNOVATION
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