Special Report on
Attracting the 'mass affluent'
Attracting the 'mass affluent' - Trends
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There’s a very good reason we’re publishing this ADDITIONAL NEWSLETTER right now. But let me get right to the most important reason. This publication is about… Where the money is and how to get it! We are in the midst of a demographic revolution , with the peak of the baby boomer population, the emerging mass-affluent and other trends and changes --- all converging to produce a new “Spending Class” of consumers that need to be understood and targeted – by you!
truly in the eighties, with the establishment and the movement of brands like Avis, Wings, Flying Machine, UFO, along with international brands like FU’s. With the realistic pricing and a “Good jeans for less” proposition, Newport entered into the mass psyche in the mid-nineties. The growth in the domestic jeans and casualwear market is attracting an increasing number of multinationals into the segment. With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing ... Read More
SURVEY RESULTS FOR
ATTRACTING THE 'MASS AFFLUENT'
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