Special Report on
Avoiding green marketing myopia
Avoiding green marketing myopia - Trends
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A couple weeks ago I was looking for examples of this principle. I wanted to show how a company’s marketing message should extend beyond greenness to appeal to other core consumer attributes people expect from a good products. I put out a query on HARO and received dozens of interesting products. Of those, five stood out. The first thing I noticed about Vers iPod Docks is that they are incredibly beautiful. But, they first thing theat Vers wants you to know about their products is that they sound great. They let the fact that they have been touted as the most environmentally friendly iPod dock available speak for itself ...
“All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment.” marketing involves developing and promoting products and services that satisfy customers want and need for Quality, Performance, Affordable Pricing and Convenience without having a detrimental input on the environment. Meaning marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may ... Read More
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AVOIDING GREEN MARKETING MYOPIA
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