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The Allegiant Group, in conjunction with The Wise Marketer, is proud to announce the release of The Loyalty Guide II. About The Loyalty Guide Volume II The Loyalty Guide Volume II (2006-2008 Edition), the follow-up companion to the popular Volume I (published in 2004), provides a goldmine of practical know-how and experience you can use to increase the profitability of your customer base. Its 950 pages pick up where Volume I left off. All of the key information, statistics and insights ...
After I blogged last week about Accor and the way they deal with satisfaction in their annual report, I thought it might be interesting to do the same exercise for another company. Researches based on the analysis of annual reports have already been published in an attempt to reveal emerging themes (like ethics and ecology) and discrepancies between the official discourse and the reality. It seemed to me valuable to apply the same logic to a more marketing-oriented dimension. Since Accor is part of the CAC40 I simply downloaded the annual report of the first company on the list, namely Air ... Read More
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