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Special Report on

Brand Engagement Marketing

brand engagement marketing special research report Photo by kaihaanj.com
New independent market research commissioned by interactive coupon solutions company Couponstar, has found that internet-printable coupons are a highly effective means of increasing online brand engagement. The telephone-based Omnibus research survey [1] , which investigated the impact of the recession on coupon usage across the UK, found that 58% of consumers are more likely to visit a FMCG brand site if they know a coupon is available and 65% of consumers would visit a grocery retailer site with the same incentive.   In addition to driving web traffic, the research shows that the presence of coupons can significantly ...
What makes the topic complex is that brand engagement is partly created by institutions and organizations, but is equally created by the perceptions, attitudes, beliefs and behaviors of those with whom these institutions and organizations are communicating or engaging with. As a relatively new addition to the marketing and communication mix, brand engagement sits in the space between marketing , advertising , media communication , social media , organizational development , internal communications and human resource management. There is still lack of clarity and debate about whether this is a “soft” or hard measure, and whether ...
REVIEWS AND OPINIONS
Who's Making Big-Ticket Buying Decisions? « Brand Engagement ...
Savvy consumers are no longer passively watching commercials or looking at ads; they want brands to listen and understand what is important to them. These traditional marketing tactics are being replaced with “engagement marketing” strategies, creating a two-way, interactive exchange. Recently, eMarketer published an article, “Facebook Moms Are Marketing-Savvy,” with a finding that moms are receptive to marketing when done on their terms and not through ads. Many brands and industries are leading the way in listening and engaging with moms, yet there are some industries that still prefer to engage ... market research, surveys and trends
Chicago AMA Chapter's BrandSmart Conference, as Experienced by a ...
I was a little nervous walking into the Chicago AMA’s 2010 BrandSmart conference held at the UIC Forum in downtown Chicago yesterday because it was my first out-of-office event as an editorial intern at Marketing News. However, when I snuck in the door during Walgreen CMO Kim Feil’s opening keynote talk (yes, I was a few minutes late), I noticed just how many of the approximately 200 AMA members in attendance had smartphones in hand, on their lap or on a nearby table. As I reached into my bag for my own BlackBerry, I knew I was going to fit in. The theme of this year’s conference was “Staying Relevant in an Ever-changing World,” ... market research, surveys and trends

SURVEY RESULTS FOR
BRAND ENGAGEMENT MARKETING

Chicago AMA BrandSmart 2010 | Speakers
2010 represent some of the world's top brands, academics and agencies. Don't miss this rare opportunity to gain insight from the many bright minds and brand masters that will be contributing to this year's BrandSmart conference. Vice President and Chief Marketing Officer Walgreen Co. Kim is leading a new marketing organization at Walgreens to respond to the evolving needs of customers and pharmacy patients. Previously, she was senior vice president and chief marketing officer for Sara Lee North America, a $4.5 billion division of Sara Lee Corp. While there, she led a food and beverage marketing transformation that ... industry trends, business articles and survey research
Brand Engagement « NextUp
This past week gave us several great examples of companies demonstrating their obliviousness to the changing world around them. You know Scrabble. Created in 1933, the classic wordplay board game has been a favorite worldwide for decades. So when Calcutta-based developers Rajat and Jayant Agarwalla created a Scrabble knock-off application called “Scrabulous” for the social networking site Facebook, people started signing up like crazy. As of today, Scrabulous has 600,000 daily users but that’s only a quarter of the number of people who have signed up to play it. You’d think Hasbro & Mattel, who ... industry trends, business articles and survey research
RELATED NEWS
Pontiflex Unveils Partner Program Designed to Unite Major Brands and National ...
connecting marketers with the right people to make advertising relevant, today announced the Pontiflex Partner Program. The program connects marketers and national non-profits with industry experts on effective and accountable social marketing. Premier agency partners include LeapFrog Interactive , a full-service interactive agency; loyalty marketing and customer retention experts, Kobie Marketing ; and McKee Wallwork Cleveland , an advertising firm that helps stalled companies rekindle growth. The online advertising industry has shifted from an impression-based pricing model to one that's data-driven, based on user ... market trends, news research and surveys resources
Church and State
If Facebook were a country, it would be the third largest in the world behind China and India. Weighing in at a whopping 500 million users, the social media giant has just surpassed Google in U.S. market share, according to data from Hitwise. To me, the rapid ascent of Facebook begs the question: Do businesses even need to set up brand Web sites anymore? You'd likely be wrong if you answered "no." Social media has grown into an irreplaceable marketing strategy, but it must complement and work in concert with with your corporate Web site. Brands should be taking a "church and state" approach to marketing ... market trends, news research and surveys resources

INFORMATION RESOURCES

PASSIONBRAND
Internal brand engagement, marketing strategy, brand positioning, brand idea, NPD. T-Mobile was Passionbrand's first client, in. Autumn 2005. ... technology research, surveys study and trend statistics
“The Heart Truth:” Using the Power of Branding and Social ...
In recognition of the problem, and in response to the urging of national leaders in women's health, the Federal government, through the National Institutes of Health's National Heart, Lung, and Blood Institute (NHLBI), convened a Strategy Development Workshop in March 2001 to create an action plan that would help reduce the toll of heart disease on American women. The workshop participants – who included experts in women's health, heart disease, communications, and public health program development – unanimously recommended that NHLBI should undertake a national communications campaign to raise ... technology research, surveys study and trend statistics
Employee Brand Engagement: It's Not a Myth—Happy People Make Happy ...
Every manager knows that dissatisfied employees are not good for business. Disengagement costs the U.S. economy roughly $300 billion a year in lost productivity, according to a poll by the Gallup Organization. Yet many people still don’t recognize that employees who are satisfied and motivated can significantly raise the bottom line, says Carol Parish, managing director for Enterprise IG in the United States. Parish and three other brand specialists recently addressed students, faculty, and guests at a forum on Internal Branding, sponsored by The Emory Marketing Institute (EMI). EMI is based in the Goizueta Business School  at ...
REAL TIME
BRAND ENGAGEMENT MARKETING
  1. profile image jameyshiels RT @thatwoman_is: #unGeeked focuses on the "7 SoMe Brand Engagement Spots." Marketing, Branding, Sales, Talent, HR, Cust Svc, Sales...
  2. profile image thatwoman_is #unGeeked focuses on the "7 SoMe Brand Engagement Spots." Marketing, Branding, Sales, Talent, HR, Cust Svc, Sales http://ow.ly/2qujb
  3. profile image unGeeked #unGeeked focuses on the "7 SoMe Brand Engagement Spots." Marketing, Branding, Sales, Talent, HR, Cust Svc, Sales http://ow.ly/2qujL
QUESTIONS AND ANSWERS
What's the best way to build a brand through mobile marketing ...
In my opinion, mobile marketing in itself has no purpose in building brands for advertisers. Mobile devices are largely used by individuals and is considered to be a personal device. As such, the probability that mobile handset users will accept and respond to unsolicited marketing programs delivered on their handsets is likely to be low. That said, the mobile device possess functions (manay described by other members to your question) that can be leveraged by savvy digital marketers to augment their brand building programs. The key is to define a strong enough reason to get users to pro-actively engage with the brand on their ...
How to Measure Your Social Media Advertising
Brands can benefit from advertising in social-media space. The approaches offer a means to engage consumers, enhance brand reputation and image, build positive brand attitudes, improve organic search rankings, and drive traffic to brand locations, both on- and off-line. The steps in any advertising campaign will begin with setting campaign objectives and end with assessing the effectiveness of the strategies and tactics to determine the degree of success in accomplishing the stated objectives and to inform the next campaign. The challenge is to develop a set of measures to assess success and plan for future ...