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Brand marketing a bad investment?
Brand marketing a bad investment? - Trends
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I’m pretty sure that my email inbox is going to drive me to the funny farm. It’s the only thing that I can never quite seem to get on top of. The other day, I received an email with the subject line, “Stress Management for Women.” Maybe they know something about me that I don’t, but I’m NOT a woman and I’m definitely NOT STRESSED!!! Ok, maybe just a little bit The point is, companies are turning to email marketing frequently because it’s cheap and it’s effective. But, recent studies show that about 90% of all email sent is SPAM. I would argue that 5% of the rest is ...
recently with the headline: “Brand marketing = Bad investment”. Obviously, this got my attention. Could have I been wrong all these years believing in the power of brands? Am I the one missing out? I had to read on. Here is the cornerstone of their argument: “The only way to create brand preference (and command a higher margin per unit sale) is to offer a better customer experience.” They site a recent Nielsen survey stating that more than 60% of consumers think that stores’ generic products are equal in quality to brand-name ones. This article believes that ... Read More
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