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From politicians to chief executives, it appears that it’s no longer acceptable to simply set out some bad news. These days, you have to rebrand it as “good news really folks – if you just look hard enough”. Take our current economic situation in the UK. Prime Minister David Cameron talked a few days ago of the drastic public spending cuts he was planning to make over the next few years. He spoke of “taking the whole country with us” in these cuts, which would not be done in a way “in a way that hurts those that we most need to help”. And don’t be fooled into thinking that ...
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