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As I think about “rock my world” changes going on in marketing and media, they fall into three broad themes: changing our approach to media planning; changing our thinking about building brands and understanding the changing consumer and world we live in. This blog is about the first big bucket, changing our approach to media planning. Increasingly, the same media brand can be experienced on multiple platforms, in ways that fit with the strengths of each type. For example, MTV’s The Hills is not just a scheduled TV program; it has an immersive web environment with on-demand episodes, social media, ringtones, blogs, and more. ...
designed to help Web professionals succeed by giving them access to design and development software licenses, server production licenses and free training and support. Just like previous "Spark" business development programs like BizSpark and DreamSpark provided the proper tools for startups and college students, respectively, WebsiteSpark gives web professionals everything they need to build and operate websites and applications on Windows. Gauging by the extent to which the BizSpark and DreamSpark programs were embraced, Microsoft expects 15,000 to 25,000 web companies to ... Read More
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