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Build Effective Marketing Pricing Strategies
Build Effective Marketing Pricing Strategies - Trends
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and the works of Philip Kotler. Concepts addressed include 'generic' strategies and strategies for pricing, distribution, promotion, advertising and market segmentation. Factors such as market penetration, market share, profit margins, budgets, financial analysis, capital investment, government actions, demographic changes, emerging technology and cultural trends are also addressed. There are two major components to your marketing strategy: In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is ...
Pricing is so important a subject in your small business environment that it has its own section on this website and it is also covered in several other areas (strategy and marketing). Why is pricing strategy so important to your business? Because price is often the single most important factor in your customer's decision making process. Yes, if your quality is good, your customer will pay for quality. Yes, if you have unique services, features and benefits, your customer will pay for those additional and unique characteristics. But how much more will they pay? That is really the ... Read More
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