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Business environment = marketing target
Business environment = marketing target - Trends
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term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment . The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors , and publics. The company aspect of microenvironment refers to the internal environment of the company. This includes all departments , such as management,
It is need of every business to follow a particular strategic plan for getting the desirable outcome for which the business set-up has established. This is the need of every business whether a business is still just starting out or has already founded a strong foundation, it always needs some form of guidelines to be followed as how it should be conducted in order to further strengthen its performance. The need to follow a strategic plan becomes more important for the companies who are promoting their business using Online mode of advertising. Online business in other words can be termed ... Read More
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BUSINESS ENVIRONMENT = MARKETING TARGET
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