Special Report on
Business, Marketing and Technology
Business, Marketing and Technology - Trends
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ATLANTA-Knowing how and why a customer shops is vital to retailing success in an ever-competitive consumer market. Experts from GlobalShop 1999, the world's largest annual retail design exposition, have identified the Top Ten emerging consumer, marketing and technology trends to help retailers position themselves for the new millennium. 1. Interactive Technology. Consumers have accepted in-store interactive technology as a tool to make their shopping experience more convenient. Self-checkout systems provide faster and more secure transactions and touch-screen kiosks allow customers to get the answers to product questions ...
In boom times, sales easily come in and businesses can get away with little or no marketing plans because customers are prevalent. On the contrary, in the lean times when the economy is tight, more businesses face the need to market their business. In my experience as a marketing consultant and freelance commercial writer (aka copywriter), I have encountered numerous businesses that are either afraid of marketing or confuse it with sales. The two are separate yet equally important functions of all businesses. Sales is easy to understand and easy to see. Sales is simply converting ... Read More
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Free Tools Online For Market Research - Keywords..Part 2
Connecting with customers: client focus and business growth. Niche marketing and online communities ...