Special Report on
Business to Consumer Marketing
Business to Consumer Marketing - Trends
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in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923. 2 Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing . 3 The goal of marketing research is to identify and assess how changing ...
Business to business marketing (B2B) strategy has a distinction from business to consumer marketing in such a way that it operates to reach out to other organizations and companies as their targeted market place to transact with, while the latter has the consumers and buying public as its main targeted market base. However, in essence, B2B does what B2C employs in order to gain profit – learn the heart of the buying public when it comes to purchasing decisions. While the B2B marketing sells products and services to other businesses with an objective of supporting the operations of the ... Read More
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BUSINESS TO CONSUMER MARKETING
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