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In this white paper Dr. Eric Schaffer outlines his vision of innovation and strategy as the crucial next step for the serious User Experience (UX) practitioner. You still need good usability, but it is no longer a differentiator. Persuasion design is a very important and still-emerging field, but even this is not as far as we need to go if we want to aggressively compete in markets that are moving and evolving quickly. Eric discusses: Bringing the UX perspective to strategic and innovative projects Corporate and user ecosystems Bringing innovation ideas to fruition The effect of social trends on design and interaction How to ...
Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. It's called Read More
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- savvari Cora's too RT @ryantaylor I'd love to read a white paper on how Country Style stays in business.Probably fascinating like a magic trick.
- ryantaylor I'd love to read a white paper on how Country Style stays in business. Probably fascinating it's like a magic trick.
- odarnley Business Intelligence White Papers – BI Republic | White Paper World: www.birepublic.com – offering everything bus... http://bit.ly/dp7OUm
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