Special Report on
Can Responsible Marketing save baseball?
Can Responsible Marketing save baseball? - Trends
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Prior to establishment of the FTC, consumers had no protection against the claims of advertisers. In 1938, the FTC declared "unfair or deceptive acts or practices" to be unlawful (Preston, 1975). Since that time, regulators, consumer groups, and advertisers have wrestled with the ethical issues involved in "fair" advertising. Recently, social pressures and congressional bans on certain types of advertising have come in conflict with the First Amendment which, as the Supreme Court has ruled, applies generally to commercial speech with certain specific limitations. The paper reviews the history of ethics and ...
I’ve never heard so many people yell so lustily (mostly “cheater,” “liar” and F-bombs). Yet these same people were snapping pictures of his every move. Surreal. Sure, baseball should survive. . . it has a long history and avid fan base, right? Not so fast. Fan loyalty is eroding according to a “loyalty index” developed by consumer research group Brand Keys of New York. When the steroids scandal first appeared in 2005, baseball’s loyalty index dropped to an all-time low of 91 (119 is ideal). Slowly, the numbers improved as fans began to accept ... Read More
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CAN RESPONSIBLE MARKETING SAVE BASEBALL?
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