Special Report on
Case Studies in Experiential Marketing
Case Studies in Experiential Marketing - Trends
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to get down and dirty with her appliances. Visitors to her new showroom in upscale Buckhead are welcome to fry eggs on a high-BTU Whirlpool range or see for themselves if a KitchenAid convection oven can make fast food of a raw chicken. They can even run their clothes through what Walters says is the best washers on the market, though so far people seem reluctant to air their dirty laundry quite that publicly. Visitors to Walters' Insperience Studio, owned by Whirlpool Corp., can do just about anything they want there — except buy the appliances they test. For that they are referred to an appliance store, which ...
Say goodbye to "business via ability of usual"--to displace today you obligation make clear cast! How carry out you bazaar delimited by today's "experience culture"--as common selling grow more and more miserable, and patrons vegetate increasingly self-sufficient? Companies and brand from Altoids to Volkswagen have discovered the answer: shipping show business into your business! There's No Business That's Not Show Business demonstrate how to management "show biz" technique to gash through the clutter, engross your customers instinctively, form ... Read More
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