Special Report on
Cause Marketing Tools
Cause Marketing Tools - Trends
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Looking to make a move into cause marketing? A diverse group of six cause marketing pros offered the following career-building advice: Jay Aldous, The Brighton Group: Many of my nonprofit clients are presently looking to fill positions for either selling or managing corporate partnerships. The challenge in filling these positions is finding individuals who have corporate experience, yet understand not-for-profit organizations and can function within a nonprofit environment. While this is a seemingly simple skill, few individuals understand these two different organizational environments and can effectively operate in both. ...
The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place. The Chartered Institute of Marketing define marketing as 'The management process responsible for identifying, anticipating and satisfying customer requirements profitably'. Join me as we take a look at the modern approach to Marketing Management. What is Cause Marketing? •“A commercial activity by which businesses and charities or causes form a ... Read More
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