Share this page | Email | Contact Us

Special Report on

Celebrity Marketing, Sports Marketing

celebrity marketing sports marketing special research report Photo by image.trucktrend.com
is an associate professor at Harvard Business School. She has written extensively about strategic marketing in the media, entertainment and sports industries. Cambridge, Massachusetts (CNN) -- The announcement that Accenture has decided to end its marketing relationship with Tiger Woods -- now that the superstar is making headlines for his infidelity and sudden break from the sport of golf -- is raising larger doubts about the strategy of relying on celebrity endorsers. Why would any firm center its marketing efforts on an athlete, particularly in today's media landscape in which a celebrity's missteps are so easily ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Advertising, Marketing, Media, PR News and more - Campaign Asia ...
Here’s an eye opener: China’s most famous digital blogger is more popular than China’s top movie and sports star celebrities combined… by a pretty wide margin. This is crazy, but when you think of it, oddly intuitively right. Offline celebrities are great, but seem distant and inaccessible. When compared to your average blogger or online celeb however, there exists the opportunity to engage, keep up with them daily, and share more of their lives; more points of contact eventually equal greater engagement, assuming the content of those engagements remains fresh. From Nielsen APAC Social Media Report. From ... market research, surveys and trends
EXCLUSIVE: Sports Marketing Experts On Why Thierry Henry's MLS ...
will be formally unveiled as the new icon of US Major League Soccer on Thursday, but sports business experts have already claimed he will not be as big an attraction as David Beckham . The 32-year-old Frenchman has walked away from Barcelona with 12 months remaining on his contract to join the New York Red Bulls and link up with his friend Beckham in America. But despite being one of the world’s most marketable footballers over the last decade, Henry is not expected to have the same commercial pulling power as Beckham, who moved to LA Galaxy in 2007. Like Beckham, it is understood that Henry will take a drop in basic ... market research, surveys and trends

SURVEY RESULTS FOR
CELEBRITY MARKETING, SPORTS MARKETING

Sports marketing industry feeling pinch of hard times
TAMPA, Fla. -- Most Pittsburghers probably didn't notice when the Arena Football League decided in December to suspend its 2009 season for economic reasons. And when a nearly bankrupt General Motors pulled out after a long stint as a Pittsburgh Pirates sponsor, well, that made sense. But the turnovers that have plagued the U.S. economy of late are threatening to become game-changers for the entire sports marketing industry. All sorts of companies are tinkering with sponsorship deals or simply cutting back hard. Even the NFL's marquee showdown, the Super Bowl, won't avoid hits from the tough times. ... industry trends, business articles and survey research
Survey Says: Businesses Spending More on Marketing, Tech - AOL ...
Last year, 34 percent of small-business owners spent less on marketing and advertising -- and 31 percent of those folks said that decision had a negative or extremely negative impact on their businesses. Today, with so many more affordable and nearly free options for increasing your marketing presence, there's no excuse for cutting your marketing spending. In fact, investing a little more time and money in marketing will likely pay off big. Smaller businesses are following in the footsteps of large corporations and midsize businesses and finally investing more in IT, according to CDW's most recent IT Monitor . But this ... industry trends, business articles and survey research
RELATED NEWS
Analysis: Sports marketing experts on why Thierry Henry's MLS move is not in ...
will be formally unveiled as the new icon of US Major League Soccer on Thursday, but sports business experts have already claimed he will not be as big an attraction as David Beckham . The 32-year-old Frenchman has walked away from Barcelona with 12 months remaining on his contract to join the New York Red Bulls and link up with his friend Beckham in America. But despite being one of the world’s most marketable footballers over the last decade, Henry is not expected to have the same commercial pulling power as Beckham, who moved to LA Galaxy in 2007. Like Beckham, it is understood that Henry will take a drop in basic ... market trends, news research and surveys resources
Did LeBron James really hurt his brand?
Is it possible that James, who had built a marketing empire over seven years, took a hit with the public way of announcing that he was going to the Miami Heat ? While many online polls suggest that is the case, a new poll released to CNBC by the reveals that damage to James’ reputation is actually minimal. The shots taken at James, both by the media and fans, were based on how secret the decision became and the platform he used to reveal it. Was it really possible that LeBron didn’t tell his soon-to-be-former team what his decision was before he uttered it on ESPN? That he would diss the Cavaliers faithful in front ... market trends, news research and surveys resources

INFORMATION RESOURCES

TD Banknorth Case Study
During 2003 Cleon Daskalakis of Celebrity Marketing met with Bill Ryan to ... negotiations CMI s focus was structuring the sports marketing components of ... technology research, surveys study and trend statistics
The Intangible Magic of Celebrity Marketing
© 2004 Ray Moynihan. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited Ray Moynihan is an investigative reporter in Washington, District of Columbia, United States of America. His book Selling Sickness , coauthored with Alan Cassels, will be published in 2005. E-mail: raymond.moynihan/at/verizon.net Competing Interests: The author declares that he has no competing interests. As the Hispanic world well knows, the word in Spanish for advertising is ... technology research, surveys study and trend statistics
Sports marketing: an examination of academic marketing publication
Brooks, C. and Harris, K. (1998), ``Celebrity athlete endorsement: an overview of the key theoretical issues'', Sport Marketing Quarterly, Vol. 7, June, pp. ...
REAL TIME
CELEBRITY MARKETING, SPORTS MARKETING
QUESTIONS AND ANSWERS
Where is a great source to find celebrity talent agents or booking ...
Because I am involved in many charity events and fundraisers, I am beginning to become more involved with the talent that is needed (for fees and donations) for large events. Being from Dallas I can always count on my professional athletes but am now needing to branch to other areas. Where is a great source to find outside talent in the US? - Our latest need: The event is to raise money for a local 4 year old boy that needs a heart & kidney transplant. The family already lost one son and are working hard to save Aaron. Their medical has tapped out and their just purely exhausted at trying to stay afloat. The story was ...
6 Celebrity Secrets for Making Your Customers Feel Like Stars!
If Johnny Depp walked into your workplace today, how would you behave? If you're like most people, you'd drop whatever you were doing and approach him, smiling, ready and eager to serve him. If Halle Berry walked into your restaurant, you'd immediately escort her to the best seat in the house. If Tom Hanks was on the phone asking questions, you'd do whatever you could to get him his answers...cheerfully...right? What about the rest of your customers? Perhaps you're thinking, "Of course, we'd treat them exactly the same way!" Maybe. In general, though, customer service has become a "buzz ...