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Marketing Matters 2008 moved to the southwest, home of La Monta�ita Co-op. Held in Albuquerque, N.M. on May 14�16, the conference focused on marketing leadership and customer service, carrying forward many of the themes of the previous gathering of October 2007. Featured sessions included an opening titled “Legendary Service at the Ritz-Carleton” by William Kamaka, assistant director of Human Resources at the Ritz Carleton, Lake Las Vegas. Kamaka offered a polished philosophy of “gold standard” customer service, rich with advice about staff empowerment and service excellence. “Customers want ...
Talk about a small world. The Coast Guard's key spokesperson in the Gulf of Mexico is on the payroll of Ogilvy, the PR firm that works for BP, which is responsible for one of the worst environmental disasters to hit the U.S. Latest bad news bulletin for BP: Its controlled burn of oil slick are apparently toasting sea turtles swimming through the muck. Coast Guard PA specialist and Petty Officer First Class Rachel Polish is the same person that Ogilvy PR Worldwide hired last July for its 360 Digital Influence Group. In announcing that move, John Bell, managing director of 360 Digital ... Read More
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