Special Report on
Changing Role of Marketing Execs
Changing Role of Marketing Execs - Trends
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NEW DELHI: In another life, marcomm consultant Smita Mazumdar would want to be born as what she is today—a successful executive, a painter and a huge soccer enthusiast, et al. But in this life, she has been slipping into many other roles— sometimes Teruko, a Japanese girl or Priyanka, a young woman who’s being stalked by an unknown man. The deputy director at Thot Consultants, a marketing communication firm in Delhi, acts in plays. It’s a passion, she says, that allows her to explore different facets of life, human persona and behaviour as well as to get into someone else’s life, even if for a brief time. “When on stage, I get ...
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SURVEY RESULTS FOR
CHANGING ROLE OF MARKETING EXECS
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