Special Report on
Cluster Analysis for Market Segmentation
Cluster Analysis for Market Segmentation - Trends
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Consumer diversity is increasing rapidly and firms have long sought to differentiate their products relative to competitors. This is where market segmentation comes in. Long gone are the homogeneous markets that Henry Ford conquered with his mass production of one model of car (mass customisation is the new objective). While there has been a strong move towards one-to-one marketing in recent years, market segmentation offers a valuable compromise between that holy grail and mass marketing . Market segmentation provides a proven way of disaggregating markets in a way that can improve ...
A search for "computational marketing" in Google brings back ~1,000 results, with the first page being dominated by a single SEMPO job posting from January 2007 for a computational marketing internship. ("These opportunities are ideal for mathematics, computer science, operation[s] research, statistics or engineer[ing] students".) Most of the job description is grunt work that doesn't seem particularly computational ("growing a list of reciprocal links", "mailing list discovery and management", "reverse word of mouth advertising"). ... Read More
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CLUSTER ANALYSIS FOR MARKET SEGMENTATION
Francis Collins speaking at the Genbank 25th Anniversary
Charlie Rose - Bush's Iraq Strategy / Richard Clarke / Niki Caro
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