Special Report on
Cluster Analysis in Marketing Research
Cluster Analysis in Marketing Research - Trends
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Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deduced from common knowledge. Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions. To maximize the benefit of marketing research, those who use it need to understand the research process and ...
1. WHAT IS THE LIFE STYLE? In sociology, a lifestyle is the way a person (or a group) lives. This includes patterns of social relations, consumption, entertainment, and dress. A lifestyle typically also reflects an individual's attitudes, values or worldview. Having a specific "lifestyle" can be described as patterns of behavior based on alternatives given and how easy it is to make this choice over others given. The term "lifestyle" first appeared in 1939 Alvin Toffler predicted an explosion of lifestyles ("subcults") as diversity increases in ... Read More
SURVEY RESULTS FOR
CLUSTER ANALYSIS IN MARKETING RESEARCH
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