Special Report on
COLOURS Marketing Communications
COLOURS Marketing Communications - Trends
Latest Trending Story:
Although color is a "soft science," substantial research shows why color matters and how it plays a pivotal role in all our visual experiences. 1. Research conducted by the secretariat of the Seoul International Color Expo 2004 documented the following relationships between color and marketing: 92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent. When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents ...
Many charities produce excellent supporter communications – but not all of them. Some organisation’s supporter communications just don’t grasp the full picture. There seems to be a lack of integration and focus about what they are trying to achieve and how the different medias work together – as a result they constantly struggle to build the head of steam they need to grow in size and reputation. Small and medium size charities are more often the ones in need of focus but a few of the bigger names also show the cracks. Talking to supporters is a vital source of ... Read More
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COLOURS MARKETING COMMUNICATIONS
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