Share this page | Email | Contact Us

Special Report on

Communications and Social Marketing

communications and social marketing special research report Photo by
Healthy Active Living and Obesity Research Group (HALO), Children's Hospital of Eastern Ontario Research Institute, 401 Smyth Road, Ottawa, ON, K1H 8L1, Canada 2  Canadian Fitness and Lifestyle Research Institute, 201-185 Somerset Street West, Ottawa, Ontario, K2P 0J2, Canada author email corresponding author email International Journal of Behavioral Nutrition and Physical Activity 2009, 6 : 84 doi:10.1186/1479-5868-6-84 The electronic version of this article is the complete one and can be found online at: © 2009 Tremblay and Craig; licensee BioMed Central Ltd. This is ...
plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix— advertising , personal selling , public relations , publicity , direct marketing , and sales promotion —to produce a customer focused message. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media
Weighty Matters: A glimmer of hope for childhood obesity prevention!
In an early release from the New England Journal of Medicine, researchers documented the effects of a 3 year, 21 school, 4,600 student, multi-pronged, intervention that spanned Grades 6 through 8 covering nutrition, physical activity, behavioural knowledge, communications and social marketing on the children's body mass indices, waist circumferences, fasting glucoses and fasting insulins. The nutritional component targeted quantity, quality and energy of foods. The physical activity component was meant to increase baseline physical activity and to teach the energy components therein. The behavioural component targeted ... market research, surveys and trends
CSJP Sponsors Father's Day Radio Broadcast on Sunday - Jamaica ...
The Citizen Security and Justice Programme (CSJP), in partnership with "Real Man Things", a radio programme aired on Power 106, will host a special Father's Day outside broadcast from Trench Town in South St. Andrew, on Sunday, June 20. The announcement was made by Communications and Social Marketing Coordinator at the CSJP, Gillian Scott, during an interview with JIS News Thursday (June 17, 2010). "CSJP's target market is primarily at risk young males from volatile and vulnerable communities. and so with this in mind we thought that it was a good fit to partner with 'Real Man Things' to ... market research, surveys and trends


Sarah Ragsdale - LinkedIn
Sarah Ragsdale offers a unique blend of new media, marketing, research, and writing experience on a range of social causes. Sarah works as a social media strategist for Bernard Hodes Group (Omnicom) Northeast Digital team. Based out of Boston, Sarah is responsible for developing social media and emerging digital media strategies for hospitals and Fortune 500 clients. Sarah previously worked at John Snow Inc., a public health consulting firm where she worked as new media associate for Sarah is currently a blogger for The Path of the Blue Eye Project, a global social networking initiative designed to encourage ... industry trends, business articles and survey research
On Social Marketing and Social Change: Mobile Thoughts
(pdf) has just been produced and released by the Center for Global Health and Economic Development, Earth Institute, Columbia University. This extensive report reviews the state of knowledge, funding, policy, human resources and other issues for the use of mobile technology for treatment compliance, data collection and disease surveillance, health information systems and point‐of‐care support tools for health workers, disease prevention and health promotion and emergency medical response. It also identifies a number of policy barriers and research gaps that limit the usefulness and expansion on mHealth in LMICs. The ... industry trends, business articles and survey research
A School-Based Intervention for Diabetes Risk Reduction
The members of the writing group (Gary D. Foster, Ph.D., Temple University, Philadelphia; Barbara Linder, M.D., Ph.D., National Institute of Diabetes and Digestive and Kidney Diseases, Bethesda, MD; Tom Baranowski, Ph.D., Baylor College of Medicine, Houston; Dan M. Cooper, M.D., University of California at Irvine, Irvine; Linn Goldberg, M.D., Oregon Health and Science University, Portland; Joanne S. Harrell, Ph.D., University of North Carolina at Chapel Hill, Chapel Hill; Francine Kaufman, M.D., Children's Hospital Los Angeles, Los Angeles; Marsha D. Marcus, Ph.D., University of Pittsburgh, Pittsburgh; Roberto P. ... market trends, news research and surveys resources
The limits of school interventions
Researchers designed a three-year intervention at 42 middle schools (including several in North Carolina) consisting of "nutrition, physical activity, behavioral knowledge and skills, and communications and social marketing." The idea was to decrease risk for obesity and type 2 diabetes. The results were discouraging: "Our comprehensive school-based program did not result in greater decreases in the combined prevalence of overweight and obesity than those that occurred in control schools." They claimed at least the hope of success: "However, the intervention did result in significantly greater reductions in various indexes of ... market trends, news research and surveys resources


Communications and Social Marketing
Communications and. Social Marketing. A Multidisciplinary Approach to 21st Century Health Challenges. • Behavior Change Communication. • Market Segmentation ... technology research, surveys study and trend statistics
Master of Arts in Communication Degree Program
700 * (parseInt(document.body.currentStyle.fontSize) / parseInt(document.body.currentStyle.fontSize))? '700px' : ((document.documentElement.offsetWidth) HOPKINS EXCELLENCE: Johns Hopkins University offers a serious, practical, and flexible Master of Arts in Communication degree. The Hopkins reputation is known world-wide for excellence. Communication classes in our master’s program are small to provide maximum, meaningful interaction. Classes average 12 students.  We provide a cutting-edge curriculum that integrates digital technology with innovative strategic communication and strong ... technology research, surveys study and trend statistics
  1. profile image ejr44 viral marketing heuristic: find way to embed your message into existing (real-life and online) social networks & communications therein
  2. profile image marketingfltr RT @jmctigue Brain Solis' Hybrid Theory Part One: Social Media Upsets the Balance #marketing #socialmedia -
  3. profile image InBoundMktgPR Social Media News: The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One
latest webinars
  1. Webinar: The Networked Nonprofit - Online Fundraising, Advocacy ...
  2. Marketing Communications Webinar
Join these Webinars to learn more about current research, trends and surveys.
Business ideas for small business and home business. Advice, start ...
Starting a business was not something Anita Crook set out to do at nearly 60 years of age. But when her pocketbook organizer idea took off, this South Carolina grandmother found herself running a multimillion-dollar business. Damage Control for Social Media The Internet brings numerous marketing opportunities but also poses threats to small business sales. Sometimes, a corporate blog or a comment in a social Web site is followed by derogatory remarks or belittling statements. Here's advice on when and how you should respond to negative comments. 12 Point Checklist for Successful Negotiations Do sales negotiations ...
I'm looking for marketing and selling experts and authors who I ...
Looking for hands-on ideas that can be successfully implemented by a wide variety of self-employed professional service businesses such as consultants, coaches and trainers. You'll get exposure to my Club members and eZine subscribers plus a copy of the interview (both audio and transcription). Take a look at information about the Club at If you're interested in being interviewed, please contact me and give me some details about your background, your main expertise and topic ideas, plus a link to your web site. I'm looking for experienced speakers, authors, etc, not just ...