Special Report on
Consumer Goods Analytics
Consumer Goods Analytics - Trends
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A majority of multichannel retail environments are structured as separate profit-and-loss centers – online store; physical retail store; catalog sales; and not-for-profit, business or government-only sales. In fact, each typically has a separate revenue target, IT infrastructure and business unit leader. Moreover, those business leaders usually have incentive plans based on the revenue targets set for their individual units. Compounding this conundrum, other departments within a retail environment – such as merchandising, marketing, corporate planning and supply chain operations – are typically shared services. To continue ...
When it comes to what�s most important for consumer goods companies, it�s all about whether product is on the shelves and selling. Since enormous marketing investments are made in product-specific promotional campaigns, the ability to accurately ascertain a campaign�s resulting up-lift is critical. The bottom line is - whether selling shampoo or potato chips - consumer goods companies need the real-time visibility into their shelf activity that can be provided by a solid analytics solution. The business benefits will ensure they�re meeting retail goals, driving ... Read More
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CONSUMER GOODS ANALYTICS
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