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Special Report on

Consumer Goods Marketing in India

consumer goods marketing in india special research report Photo by
In 2009, the volatile US dollar increased the cost of imported raw materials and goods for vendors, while the global financial crisis further added to their woes. Prices increased while the global economic downturn resulted in salary cuts and job losses, leading to slowing growth in demand for Consumer Appliances. Moreover, many finance companies withdrew credit facilities for the purchase of consumer products, which further increased problems for manufacturers. In 2009, central government... Euromonitor International's Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a ...
Trade with India – Indian Manufacturing sector has hijacked the ...
India’s long manufacturing lineage and higher education system has given a fillip to the manufacturing sector, thereby cementing its stand on the global scale. India’s power-packed manufacturing sector seems to be going great guns. Strong skills in product, process and capital Herve Leger Sale marketing have apparently emerged as the dynamic driving factors. The country’s long manufacturing lineage and higher education system has also given a fillip to this sector, thereby cementing its stand on the global scale. It is no surprise that ‘Trade with India’ chant has been gathering momentum like never ... market research, surveys and trends
Sustainability Sits Best under Marketing in Many Cases | futurechat
A company’s sustainability strategy is best delivered through the marketing department, according to Unilever’s new chief marketing and communications officer Keith Weed . Many people that I know, simply disagree with this perspective. - Marketing according to many has been the cause of of fueling unsustainable consumption patterns and the use and throw culture. - Another very valid argument against marketing is that, unethical companies can simply get away by savvy marketing instead of making genuine changes towards sustainability. It is no accident that the 20th century saw marketing departments as the primary communication ... market research, surveys and trends


The insider's guide to mobile Web marketing in India | mobiThinking
With 525 million mobile subscriptions and rising India is the world’s second largest mobile market after China. Cell phone penetration dwarfs both landlines and PCs, making the mobile channel the obvious channel for meeting the growing digital information and entertainment needs of this vast market. In India mobile phones now outnumber landlines 14:1 and are used by about 45 percent of the population. The sparseness of landlines, particularly in rural areas, coupled with the expense of PCs, has kept Internet use very low, with less than 6 percent of Indians (age 12 or above) accessing the Internet once a month. Sandy Agarwal, ... industry trends, business articles and survey research
Marketing in India
India has grown at over 5 percent over the last five years. ... In the recent past the organized consumer goods sector has .... grow to 111 million in rural India by 2007, compared to 59 million in urban India. Gone are the days when a ... industry trends, business articles and survey research
Job Hunting in CSR, Part 3: When All Is Said And Done, Where Are The Jobs?
This is the final excerpt from a series of interviews I conducted with four MBA candidates (see bottom for biographical information) who graduated--or expect to soon--with a focus on corporate social responsibility (CSR). In this portion, the graduates discuss their internship experiences and the dilemmas of conducting a job search in corporate responsibility. For Ashley Jablow, the traditional MBA summer internship search was only the beginning of a long road ahead. "I had a lot of trouble looking for an internship because I wanted to get a CSR internship but didn't have any relevant experience. I didn't get any ... market trends, news research and surveys resources
P&G to get Ambi Pur rights in India from Godrej
MUMBAI: Procter & Gamble is in the process of taking control of the Ambi Pur air care brand in India after the completion of a complicated three-way transaction also involving the Godrej Group and Sara Lee. The world’s largest maker of consumer goods completed the purchase of Ambi Pur early this week for $468 million and the Indian leg of the deal is the logical outcome of this. Top officials close to the development said the Godrej Group, which had the rights to market the brand in India till 2012, has relinquished these to Sara Lee, which, in turn, will hand Ambi Pur to P&G, the new owner. The Godrej Group is likely to have ... market trends, news research and surveys resources


Consumer Markets in India – the next big thing?
Advertising and marketing. 15. Food, beverage and consumer goods .... Yet despite this rapid growth, consumer markets in India remain largely untapped ... technology research, surveys study and trend statistics
market in India; 4) improving the effectiveness of the regulation of India's securities ..... the world and in design of consumer goods has been rapid. ... technology research, surveys study and trend statistics
Marketing to Rural India: Making the Ends Meet - India Knowledge ...
On one side are the fast-moving consumer goods (FMCG) and the consumer durables companies. On the other are consumers in rural India, potentially the largest segment of the market. Finally, the two are coming together. The fact that this has not happened in the past is not for want of trying. In Mumbai and New Delhi corner offices, executives have long recognized that to build real sales volumes they will have to reach outside the big cities. In several categories, rural India already accounts for the lion's share. According to MART, a New Delhi-based research organization that offers rural solutions to the corporate world, ...
Which fast moving consumer goods (FMCG) companies have the best ...
Sankaramma, the leader of the local Kanaka Durga self-help Group (SHG) belongs to K. Thimmapuram village's Muddaner Mandal in the Kadapa district of Andhra Pradesh. The village has 350 households with a total population of 1200. Sankaramma's 5 hectares of agricultural land was not sufficient for six member family due to severe drought in the region. She started a business in April 2003 with the Hindustan Unilever Ltd. By 2005, she had a regular monthly turnover of Rs.10,000 per month. Initially she sold door to door, but thereafter the customers started visiting her home for products. She sees Project Shakti as a mean ...
WikiAnswers - What are the ethical issues in marketing
Introduction: Marketing, in contemporary times, has seen a tumultuous change in the way it's conducted in developing countries. The oft cited dictum that only change is constant in the marketing genre is an apposite one. Just as the media of social communication themselves have enormous influence everywhere, so advertising and marketing, using media as their vehicles, are pervasive, powerful forces shaping attitudes and behavior in today's world. Four reasons are attributed to the fugacious nature of the way marketing practices are being carried out in developing countries 1. The role of Information and Communication ...