Special Report on
Consumer Goods Marketing in India
Consumer Goods Marketing in India - Trends
Latest Trending Story:
Here's an interesting business question: if roughly two-thirds of the world's population makes USD 1,500 or less per year, why try to sell them expensive, bulky goods and services originally designed for consumers who easily make twenty times as much in North America, Western Europe or Japan? To the rescue come innovative micro-selling methods, aimed at new consumers in developing mega-economies like China, India, The Philippines, Mexico and Brazil. It's all about serving up your products, services and loans in affordable portions, sachets or sizes, so that consumers get to know and like your brand.
sample case study,how to write a case study,case study format,marketing case study,finance case study,hr case study,operations case study,business case study,articles,white papers Principles of branding apply in equal measure to countries as they do to corporations. But methods are different. Countries will compete daily with neighbors or block regions for tourism, inward investment and export sales. There’s only so much business that can go around. Those countries that start with an unknown or poor reputation will be limited or marginalized. They cannot easily boost their commercial success. Read More
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CONSUMER GOODS MARKETING IN INDIA
India Retail Feeling the Pinch
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