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Consumer Goods Marketing Online Packaged
Consumer Goods Marketing Online Packaged - Trends
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On-line dieting services, which first appeared in the market in the mid-1990s, have been showing significant growth in the last seven years, with one major player, a top Forbes pick, reporting quarterly sales growth figures of up to 10 percent. More than 15 websites are now trying to cash in on this market, targeting the 30% of women online who are trying to lose weight, and the 57% of American consumers interested in buying and cooking healthier food, already a $30 billion component of annual supermarket sales. This all-new report from Packaged Facts, Market Trends: The Online Weight Loss and Diet Services Market, describes ...
At the beginning of XXI century, companies take extreme care when formu¬lating and executing sales promotions and advertising campaign. In some emerging markets, advertising efforts can raise eyebrows if companies appear to be exploiting regulatory loopholes and lack of consumer resistance to intrusion. Advertising is defined as any sponsored, paid message that is communicated in a nonpersonal way. Some advertising messages are designed to communicate with persons in a single country or market area. Some advertising campaigns are created for audiences across several country markets such ... Read More
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