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Special Report on

Corporate and Marketing Public Relations

corporate and marketing public relations special research report Photo by
Susanne La Faver has extensive corporate business experience supporting organizational goals with effective strategic communications research, planning, implementation and evaluation; media relations; crisis and issues management; and public affairs counsel. Susanne directed communications and issues management at Roche Molecular Systems; Kaiser Permanente; Pacific Gas and Electric Company; Tri Valley Growers; International Brotherhood of Electrical Workers, Local 1245; and Alta Bates Hospital. Her strategic consulting clients include Bechtel Group, Inc.; Calpine Corp.; Kaiser Permanente; Levi Strauss & Co.; Pillsbury Madison & ...
because individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of mass media producers. The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda . The term public media is less used and is defined as "media whose mission is to serve or engage a public." Marshall McLuhan , one of the biggest critics in media's history, ...
New York, NY, July 16, 2010 – Respected Publicists, Lisa Sorensen of LSPR and Chandra McQueen of MoonaPR announced their new partnership, The Sorensen McQueen Group. The dynamic-duo have merged their expertise, talents and connections into an entertainment powerhouse servicing corporations and individuals, within the entertainment, sports, music, fashion, events and publishing industries. Specializing in urban market entertainment, The Sorensen McQueen Group's expertise is in connecting media with messages and talent relevant in this unique market segment and bridging the gap between mainstream and urban media content. ... market research, surveys and trends
San Diego CA Jobs » Blog Archive » Director of Marketing ...
With guidance from the Board of Director’s Marketing Committee and the President/CEO, the successful candidate will manage all marketing & communications for the organization. This includes, but is not limited to strategy, branding, messaging, web and social media management, collateral development and production, media relations, advertising, speech writing, speaker’s bureau.     Required experience includes: BA in Marketing, communications or other related field and a minimum of 3- 5 years comprehensive marketing/pr experience. Proficiency in Microsoft Office Suite, Proficiency in HTML code, Dreamweaver, and Adobe ... market research, surveys and trends


Fahlgren Mortine - Top Ohio PR Firm » Client Stories
To help Balloon Time stand out in the crowd of products trying to get the attention of moms nationwide, Fahlgren Mortine launched the integrated Balloon Time “Put A Face On Fun” contest using a mixture of traditional and non-traditional media relations, print and online advertising and experiential marketing. Thousands of moms registered helping more than double the size of the brand’s loyalty database, all while driving double-digit sales growth. Capitalizing on Columbus’ Ohio State spirit and rivalry with the University of Michigan, the major Midwestern pizza chain increased awareness and sales through ... industry trends, business articles and survey research
Abstract - Investigation of Sport sponsorship as elements of ...
US$37 billion for 2007, representing an 11.9% increase marketing advantages of being associated with a .... average and standard deviation and percent and ..... corporate and marketing public relations objectives than ... industry trends, business articles and survey research
Snyder's announces plans to merge with Lance Inc.: Corporate headquarters will ...
Snyder's of Hanover on Thursday announced plans to join forces with North Carolina snack-food maker Lance Inc. in what the companies are calling a "merger of equals." The deal is pending regulatory and shareholder approval. In a news release issued Thursday morning, the companies announced they signed a definitive agreement to combine in a stock-for-stock merger that will create a combined company to be called Snyder's-Lance Inc. The company would have corporate headquarters in Charlotte, N.C. and additional headquarters in Hanover, where certain key leaders and functions will continue to be located, the news ... market trends, news research and surveys resources
Strategic (SMPP) CEO Brings Experience, Insight to Innovative Model
CLINTON, WA, Jul 23, 2010 (MARKETWIRE via COMTEX) -- Strategic Management & Opportunity (PINKSHEETS: SMPP) is pleased to release a corporate bio for its newly appointed CEO, Julienne Audette, a University of Washington alumnus with degrees in Political Economy and Editorial Journalism. Julienne's interest in marketing began with a public relations internship with the Seattle Aquarium, where she helped develop and implement creative and effective ways to promote the aquarium regionally. "Taking on Chief Executive responsibilities with SMPP is a welcome opportunity in utilizing my passion for growing companies ... market trends, news research and surveys resources


Financial value and public relations
Financial, corporate and marketing public relations should work together in order to create financial value and employ carefully planned strategies and ... technology research, surveys study and trend statistics
Public Relations Specialists
Opportunities should be best for college graduates who combine a degree in public relations, journalism, or another communications-related field with a public relations internship or other related work experience. Strong communication skills are essential. An organization's reputation, profitability, and its continued existence can depend on the degree to which its targeted public supports its goals and policies. Public relations specialists—also referred to as communications specialists and media specialists , among other titles—serve as advocates for clients seeking to build and maintain positive ... technology research, surveys study and trend statistics
M.S. in Public Relations and Corporate Communication | New York ...
magazine, citing U.S. Bureau of Labor Statistics data, named PR one of the 10 fastest-growing professions over the next 10 years.* The function of public relations (the management of the relationship between an organization and its public) and its subset, corporate communication (centralized communication on behalf of the organization), is increasingly being integrated with the other key marketing efforts of major organizations. With the need for today’s companies to be ever conscious of their images, skilled crisis management professionals are in great demand. PR is now a major initiative in many organizations, where its ...
  1. profile image socialmedia247 Specialist in corporate communications, media & public relations, branding, marketing and social media... #socialmedia
  2. profile image LorenaHeletea Specialist in corporate communications, media & public relations, branding, marketing and social media @HelenABobat - sweet human being
  3. profile image marketingformul New marketing book, A Handbook of Corporate Communication and Public Relations -
WikiAnswers - Differences between public relations and corporate ...
This is Muralidharan Kuppuswami Iyer from India. Public relations is relatively a narrow one compared to Corporate Communication, which is very broad. In fact, the time has evolved to an extent that the word "public relations" is no more there at least in the corporate areana. Corporate communication encapsulates the functions of public relations. Even today, you can see a lot of Government offices and Public sector companies speaking a lot about "public relations". Mostly they serve locally. For example, if you go to universities, you will find a board hanging right under the head of a person "Public ...
Personal Branding and Corporate Branding | LinkedIn Answers | LinkedIn
Brands provide context regardless of whether they are for a person or a corporation. If I am a "Highly creative problem solver tackling the tough challenges for technology companies," it has little bearing on WalMart having "Always low prices. Always." or if they choose to rebrand themselves along the lines of "Save money. Live Better." to move more upscale. It's what each entity brings to the table that will determine the ultimate value of each brand. The one caveat I would include is that in many cases, the competition is much more broadly defined thanks to the advent of the internet. Now an individual can have ...