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Corporate Marketing and Service brands - Trends
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Despite billions spent on marketing and branding every year, most companies have commoditized their product and service brands, according to a new brand trends study , "The Commoditization of Brands and Its Implications for Marketers," by Copernicus Marketing Consulting. None of the 51 product and service categories analyzed in this brand trends study are becoming more differentiated over time and 90 percent are declining in differentiation, with banks, bookstores, bottled water, credit cards, discount stores, and fast food restaurants leading the pack in ...
Alden Keene and Associates, Inc.is a boutique marketing and communications consultancy serving businesses and nonprofits. Strategically we do positioning, integrated marcom, business/ marketing planning, and coaching. Tactically we do scripts, website copy, PR, brochures, newsletters, events, and ad copy. Our best known house specialty is cause marketing and corporate social responsibility. It's been my pleasure to receive great advice from many people who asked nothing in return other than that I 'pay it forward.' So if you're in Salt Lake City or visiting and would ... Read More
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