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Create Your Most Value Proposition
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Blame it on the BlackBerry, the iPhone, or the blogosphere - the gold-standard three+ page executive resume is no more. Brevity is king (queen?), and if you can't say what you need to say in two pages (or less) your resume may hit the trash before it's ever read. Shorter resumes? Why? Attention spans are shrinking, time is shrinking, screens are shrinking -- that is why leading edge resumes of 2008 are vastly different from those of twenty years ago or even two years ago. Resume and job search changes are driven by innovations spurred by employers' and recruiters' needs for specific kinds of information and ...
Now while that is commendable, it hardly inspires me with the compelling urge to rush out and buy what is being offered. After all, that is what everybody says. You can’t hope to stand out from the crowd by being so similar to your competitors. You have to come up with something that describes your business or your offer in a way that makes you unique. In other words, I can’t get what you offer from anyone else. Or you make your offer so bold that I would be crazy to risk going somewhere else for fear they can’t give me the added elements that your offer implies. The concept of a ... Read More
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Marketing: Create Your Most Value Proposition (MVP)
Value Proposition : Neil Rackham on the importance to sales
- Webinar How To Craft A Unique Value Proposition
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