Special Report on
Creating Marketing Personas
Creating Marketing Personas - Trends
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Before embarking on any intranet or website design project, it is important to understand the needs of your users. It is then possible to identify the features and functionality that will make the intranet or website a success, and how the design can support users with different goals and levels of skill. There are many ways to identify the needs of users, such as usability testing, interviewing users, discussions with business stakeholders, and conducting surveys. However one technique that has grown in popularity and acceptance is the use of personas: the development of archetypal users to direct the vision and design of a web ...
Keep up to date with the most current News, Tips & Highlights from the search marketing industry with the daily SEO Blog. Hey Gang, This week we've got a special guest in Whiteboard Studios, Ian Lurie of Portent Interactive . Ian and Rand discuss the marketing tactic of creating "personas." If you've ever seen " Shaun of the Dead " (and if you haven't, you should), you'll remember the scene where Shaun and Ed are sitting in the pub making up personal histories for the other bar patrons. Turns out this is not just a fun way to kill time over a few pints--it can ... Read More
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CREATING MARKETING PERSONAS
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