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Special Report on

Creating Marketing Personas

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Keep up to date with the most current News, Tips & Highlights from the search marketing industry with the daily SEO Blog. Tonight I wanted to look at one of the least-discussed, but most popular set of tools on the web - the browser toolbar. Although toolbars have been around since the mid-1990's, their most dominant era (from the late '90's-early 2000's) has been interpreted as a sign of the toolbar's demise. But rumors of the toolbar's death are, in my opinion, premature. While they may not have the penetration rates they once did, the number of toolbars on the market and the resurgence of ...
are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set that might use a site, brand or product in a similar way. Personas are a tool or method of market segmentation . The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a ...
Whiteboard Friday - Creating Marketing Personas
This week we’ve got a special guest in Whiteboard Studios, Ian Lurie of Portent Interactive.  Ian and Rand discuss the marketing tactic of creating "personas." If you’ve ever seen "Shaun of the Dead" (and if you haven’t, you should), you’ll remember the scene where Shaun and Ed are sitting in the pub making up personal histories for the other bar patrons. Turns out this is not just a fun way to kill time over a few pints, it can be an important tactic in evaluating your customer base for both marketing efforts and product development.  Personas are essentially imaginary friends, or clients to be ... market research, surveys and trends
searchcap: the day in search, january 18, 2008
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more…. Center For The Digital Future: Perceptions Of Search Reliability And Accuracy Declining The University of Southern California’s Annenberg School for Communication’s Center for the Digital Future is engaged in an ambitious longitudinal study on consumer behavior and media usage. Each year the The Center surveys the same 2,000 US adults to track attitudes toward media as well as any changes ... market research, surveys and trends


CRM-focused Companies Switching to Online Personas and Bots, says ...
Unlike previous generations, Generation Virtual (also known as Generation V) is not defined by age -- or gender, social demographic or geography -- but is based on demonstrated achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights. Generation V is the recognition that general behavior, attitudes and interests are starting to blend together in an online environment. "Conventional wisdom has focused on customer identification as the foundation for one-to-one marketing campaigns," said Adam Sarner , principal analyst at ... industry trends, business articles and survey research
ANA - 101s on Cutting-Edge Marketing Industry Trends
We recognize that time is a precious commodity, and busy marketers do not have time to spend countless hours online researching the latest industry trends or reading long reports. So we bring you a new ANA feature: 101s on cutting-edge industry topics. The 101s are a series of guides for busy marketers to simply and briefly educate themselves on the newest and groundbreaking marketing developments, including everything from new media technologies to marketing trends to practical advice. Download a 101 below. Online Marketing to the U.S. Hispanic Consumer In 2008, 23 million Hispanics were online, which was about 52 percent of ... industry trends, business articles and survey research
Op-Ed: What we can learn from anti-Israel activism
LOS ANGELES (JTA) -- The bottom-line marketing success: Israel is now perceived as the pariah nation and the Palestinians and its supporters are the cause of good. This enormous, growing international accomplishment is a marketing professional’s dream. As one of those professionals, I want to know everything I can. I want to duplicate it for my clients. I want to hire its strategists. I want to be invited to breakfast meetings with its creative thinkers. I want to pick their brains, acquire their talents, meet their teachers, sit in their concept meetings and work with their suppliers. I want to know how they evaluate ... market trends, news research and surveys resources
How To Turn Your Social Media Averse Boss Into Your Champion
When an investment in social media marketing is considered by executives, it’s common to hear objections like “prove to me we can make money” or “where’s the ROI?”, regardless of whether the organization is an extremely large business or a mom and pop shop. Such classic concerns actually make a ton of sense. Social media certainly can be a double-edged sword. On one hand brands must consider the downside—that inviting users into the public corporate communications stream might mean dirty laundry is aired on the street. Among the upsides brands can enjoy increased visibility, better customer service and increased ... market trends, news research and surveys resources


Creating Quality Personas
Creating Quality Personas. Avenue A and Razorfish are registered trademarks. .... media planning and buying, search engine marketing, customer targeting and ... technology research, surveys study and trend statistics
Knowing Your Audience & Doing Market Research – ...
Audience analysis is the process of collecting and reviewing information about the people who use your website. You should routinely analyze current visitors and, prospective visitors, and what they want to accomplish on your website. You need this kind of information to ensure that you’re designing and writing your website for your audience – not for your organization. You should use a variety of means to learn about and analyze your audience, including: Usability testing and research: Although participant numbers are typically small, you can include open-ended questions during testing to gather demographic info and ... technology research, surveys study and trend statistics
10. Personas
Oct 1, 2008 ... Personas and Market Data. Marketing gathers huge amounts of data about consumers , in order to create market segments and determine who will ...
What are some good questions to ask users in developing a persona ...
We're trying to develop a questionairre to ask clients and potential clients questions and then in turn formulate those into personas and do market segmentation. Any suggestions as to what are some good questions to ask? posted April 9, 2009 in Market Research and Definition | Closed Share This Founder of Martin & Stowe, a qualitative research consultancy see all my answers Best Answers in: Advertising (2), Business Development (2), Professional Networking (1), Starting Up (1), Using LinkedIn (1) If you truly want to do a market segmentation of your company's potential market, it should not be limited to self-selecting ...
How to create a target market profile? - Yahoo! Answers
A target market is a well defined description of the customers that a business is trying to serve while making a profit. They will describe their target market in terms of demographic, psychographic, and geographic information. It is determined by various methods of research and market testing. Demographics are qualities such as: income, race, religion, age, education, etc.. Psychographics are interests of people such as: golf, reading, fishing, art, pets, etc… Geographic segmentation is defining groups of people by where they live and shop: state, city, area of the city, etc… These things help a business determine who is ...