Special Report on
Cross-Cultural Consumer Research
Cross-Cultural Consumer Research - Trends
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Beliefs, attitudes, and values are all organized together to form a functionally integrated cognitive system, so that change in any part of the system will affect other parts, and will culminate in behavioral change. (Rokeach, 1976, Preface) Cross-Cultural Consumer Behaviour – A comparison between Germany and the U.S. von: Eva Sutter Table of Contents Introduction 1 1 The Concept of Culture 2 1.1 Definition of Culture 2 1.2 The Cultural Iceberg 2 2 Value Systems 3 2.1 Hofstede and his Concept of Distinguishing National Cultures 3 2.2 The Rokeach List of Values (LOV) 4 3 Applications of Values to Consumer Behavior 5 3.1 ...
In their wake follow relatives and friends, creating unexpected connections: Norwegian voices in Gold Coast libraries, Malaysian reading groups in Adelaide, Indian PhDs who graduate at Berkeley and stay in the US to drive technical innovation. Students have always travelled. Since the first European universities, literature abounds with tales of scholars enjoying life away from the social bonds of home. The clerk in Chaucer's The Canterbury Tales is a student at Oxford. Claudius urges Hamlet not to return to school in Wittenberg after his father's funeral. The student prince ... Read More
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