Special Report on
Customer-Centric Marketing - Trends
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amongst Marketing Leaders indicates that Chief Marketing Officers from their panel (mainly international companies) are planning to increase their On-Line media spending up to 39% of their total media investments in 2010. However, On-Line and Off-line activities should not be disconnected as the visitor of a real store would have searched information on Internet prior to his purchase. The critical steps remain the same across all marketing channels: - Drive Visibility/Awareness - Generate traffic - Increase conversion Let’s have a look on 5 trends for 2010 on how brands would connect the dots: TREND #1: CONSISTENCY OF ...
this year in Orlando. I sat in on a few terrific conversations about making multi-channel marketing a reality. Here is the first: An overview of Intercontinental Hotel Group’s (IHG’s) use of data-driven marketing to improve communications with existing customers and prospects. Lincoln Barrett, vice president for guest marketing and alliances, shared that, for IHG, building a customer-centric marketing strategy hinged on three different, but overlapping, initiatives: Invest in technology Expand into new frontiers Build a centralized customer organization Each of ... Read More
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- A little love from Dec. webinar « TheMarketingMojo
- Webinar: Socialgraphics Provides a Customer-Centric Approach to ...