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Customer relationship management - Wikipedia, the free encyclopedia
is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing , customer service , and technical support . The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. 1 Once simply a label for a category of software tools, today, it generally denotes a company-wide ...
I am still researching and updating my “technology stack” of web analytic offerings and services and expanding into social media and customer experience, so I had a feeling if I called out a couple of product offerings that someone would be left out. However I was seeing trends that I felt compelled to respond to before I got everything organized into nice boxes and flow diagrams. An ongoing controversy of how to interpret unique visitors and visits among some the most important web analytic pundits – Eric T. Peterson , Avinash Kaushik , and Matt Belkin – that ... Read More
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