Special Report on
Customer lifetime value campaign
Customer lifetime value campaign - Trends
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Jim's Note: Will the real ROI please stand up? You were probably thinking about this one as you read the pervious page of the tutorial ; knowing what you know now, what is the ROI of Ad #1 versus Ad #2? ROI, or Return on Investment, is a concept from the financial world which is frequently applied to database or customer marketing. What people seem to forget is ROI implies the concept of time, because "Return" happens over time. So an ROI calculation really asks, "What was my return over time?" And without looking at time, you ...
Clothing retailers are some of the worst offenders of “missing the mark”. Over the last couple years that I have been on Banana Republic, Nordstrom, and J. Crew email lists, I have yet to receive an email that is about men’s clothing. While I don Posted in Personalization | No Comments » Monday, August 28th, 2006 Chad White over at RetailEmail.BlogSpot.com put together a phenomenal study on the top 101 retail emailers and the entire process of subscribing to their email communications. This is worth a read for sure. Not only is this study great, but he also comments ... Read More
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CUSTOMER LIFETIME VALUE CAMPAIGN
IE Knowledge Pills: What is Your Customer Worth?
Pt. 2 Is Customer Loyalty Worth the Effort?
- Complimentary webinar "Emerging Trends in Customer Analytics" on ...
- Microsoft PowerPoint - Onyx Webinar Slides v2 [Read-Only]